Marketing is the process of identifying and anticipating customer needs, organizing advertising and production in line with expectations in order to increase sales and maximize profits. For example, a company launches a new product and tells its customers about it, launches a promotion, offers bonuses or prepares useful content. Any action a business takes to attract and retain customers is marketing. It influences customer decision making. In this article, we'll break down the basic functions, types, tasks, and strategies of marketing that directly affect sales and demand.

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